Thursday, July 29, 2010

Of Deer Ridin' and other Foibles...

If you’ve ever been out to Fire Island, you’ll know that the deer run the place. Mainly because they don’t have to worry about getting run over by cars (cause there aren’t any) and because there’s plenty of tasty vegetation for them to munch on. They lead remarkably chilled-out lives. In fact, there’s only one thing these indigenous deer have to worry about...

Imagine, if you will, a warm summer night out on Fire Island. A man- one of the founders of Fire Island Beer Company, in fact- is sitting out on his porch in Atlantique, kicking back some Lighthouse Ales and watching a random deer hang out. After one beer too many, a strange and unshakeable thought enters his mind:

What if I put a saddle on that deer and rode it over to Ocean Beach?!

Fortunately for the deer, the co-founder in question (who has asked that he not be identified, in accordance with the Beer Drinker’s Code) voiced his idea to his brother and cousin before acting on it. They were a few beers behind him, so reason won out and the lucky deer was spared a twenty minute walk with a drunk human being on its back.

Sometimes you can’t always get what you want. But dreams never die- they just retreat to the back of the mind, where they wait for the right moment to re-emerge. That moment came some months later when that same Fire Island Beer co-founder went to Johnny Famous Bar and Restaurant in Bayside, NY. Over there, he found himself face to face with a rather impressive and fierce-looking mechanical bull.

In that moment, he knew what had to happen, with as much certainty as he’d known anything else in his life:

I’m going to turn that mechanical bull into a mechanical deer. And then I’m going to ride the damn thing.

Unfortunately, flashes of genius never come with insurance: putting antlers on the bull would probably make it too dangerous to ride. But like it is with all endeavors, there’s always another solution. Our very talented creative team made an antlered bib for the bull to reveal its deepest secret: that this mechanical bovine wished it was a deer.

We actually think this was funnier than antlers would have ever been- not to mention the potential as a fashion accessory. (Don’t you wish you were a deer too?) Only the bull knows if it has recovered from the psychological trauma though...

With the promise of a pint of Fire Island Beer for everyone who dared to ride the deer, it was no time before people started pouring into Johnny Famous that fateful Thursday night. We were the only people in the bar when we got there at 9pm, and by midnight, there were well over 200 partygoers, watching people fall off the deer and dancing to the DJ’s slammin’ beats.

When all was said and done, 362 people walked through the saloon doors to join us for a night of fun and debauchery. Props to the bartenders for holding it down!

Thank you for all of those who showed up, cause this really was quite the special night. And if you missed out, no worries- we’ll be hosting another event at Johnny Famous in the very near future. So stay tuned and you’ll have your chance to live the dream and ride the deer too.

In fact, if you do come to the next one, find one of us- we’ll challenge you to a deer riding contest. Loser buys a beer and a nice venison steak.

Cheers, and till we meet again-

The Fire Island Beer Company Crew

No comments:

Post a Comment